Here's where Brits want to go for holiday 

LLB Reporter

Source: Photoshot

Take a look 

With Brits jetting away for some summer sunshine, MoneySuperMarket today reveals its Holiday HeatMap of the UK, the first of its kind to shine a light on the nation’s holiday preferences by city.

Analysing hundreds of thousands of travel insurance sales between April and June 2017, the UK’s leading price comparison website is predicting which travel destinations residents of particular cities are most – and least - likely to be jetting off to.

The data reveals:

Londoners are twice as likely to visit Thailand compared with the national average

Dubai is most popular among Brummies, with the Midlands city’s residents choosing UAE 38 per cent more often than the rest of the nation

Geordies aren’t fans of France, being one third less likely to cross the channel…but they love the sunny shores of Mexico, over indexing on holidays to the popular destination by 15 per cent

Despite the falling pound against the euro, seven out of the 13 cities analysed chose a European destination for their summer holiday

CityHoliday Hotspot   Holiday Hell  
*percentage higher than national average *percentage lower than the national average 
London100 per cent Thailand32 per cent Balearic islands 
Birmingham38 per cent UAE15 per cent Italy 
Leeds32 per cent Portugal25 per cent Turkey 
Glasgow30 per cent USA38 per cent Cyprus  
Sheffield24 per cent Germany32 per cent America 
Edinburgh28 per cent USA27 per cent Cyprus 
Nottingham22 per cent Greek islands27 per cent USA 
Liverpool25 per cent UAE37 per cent France 
Manchester46 per cent Germany24 per cent France 
Bristol44 per cent France18 per cent Turkey 
Cardiff27 per cent Greece29 per cent USA 
Newcastle15 per cent Mexico39 per cent France 
Brighton 43 per cent France24 per cent UAE 


Zena Carter, Head of Travel Insurance at MoneySupermarket, said: “Our first ever ‘Holiday Heatmap’ reveals we’re a nation of globetrotters, with the majority of city dwellers looking to swap pavements for parasols and pina coladas.

“Wherever you choose to travel this summer, make sure you’re covered for any eventuality by taking out travel insurance as soon as you book your holiday. It’ll give you instant peace of mind should something go wrong, freeing up more time to start dreaming about sun, sea and sand!”

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