Andy Murray and Victoria Pendleton just invested in this business

Sarah Dunsby

Source: Xinhua/Photoshot

Champions invest in healthy brand

‘Farm to Fork’ healthy eating brand Mindful Chef overfunds by 250% with £1 million raised on Seedrs and adds triple grand slam winner Andy Murray, Olympian gold medallist Victoria Pendleton and rugby champion Will Greenwood to its growing list of high profile investors.

Mindful Chef closes on equity crowdfunding platform Seedrs today after an exceptional week of investment. Whilst seeking to raise £400,000, the brand has exceeded £1 million in funding and has closed weeks before anticipated.

Giles Humphries, co-founder at Mindful Chef said: “We are delighted to have overfunded in such a short period of time. The demand has been phenomenal; this is huge validation of the business and has left the whole team energised about what the future holds. We are looking forward to bringing healthy eating to thousands more households across the UK.”

With household names including the Beckhams and top league sports stars, amongst the growing list of fans of the healthy recipes, the future of Mindful Chef looks promising.

Olympian Victoria Pendleton added: “Having discovered Mindful Chef recently I couldn’t speak more highly of the product. The quality speaks for itself and as soon as I heard the guys were crowdfunding I knew I had to be involved. I am looking forward to helping spread the word about this fantastic new business.”

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